JEANS VS GENES-A breast awareness campaign

‘You can change your jeans not your genes’!

A small number of people have a higher risk of developing breast cancer than the general population because other members of their family have had particular cancers. This is called a family history of cancer. It relates to past and present cancers of blood relatives (people related by birth, not marriage). Having a mother, sister or daughter diagnosed with breast cancer approximately doubles the risk of breast cancer. But more than 8 out of 10 women who have a close relative with breast cancer will never develop it.

But more than 8 out of 10 women who have a close relative with breast cancer will never develop it.

The campaign in conjunction with MBGN Tourism 2014 was launched November, 2014 at Petit Paris Café Lekki Phase 1 with an awareness brunch. Colour code was a shade of pink and denim jeans Proceeds of the brunch were used to promote awareness on educating women at high risk of developing breast cancer and providing information/resources to help them reduce their risk and or detect breast cancer early

The campaign was launched on Sunday 16th of November, 2014 at Petit Paris Cafe, 27 Fola Osibo,off Adebayo Doherty(Road 14),Lekki Phase 1Colour code-A shade of pink and denim jeans