1K4Cancer was launched on October 1st 2011, with the goal of raising One Million Naira for the treatment and care of breast cancer patients at Sebeccly by asking one thousand well meaning individuals to give one thousand naira each.

The idea was initiated when Wana Udobang participated in a compelling lecture organized by Sebeccly Cancer Care about cancer and its effects on the affected persons, their families and community. Like the proverbial mustard seed faith, the idea developed and became established thanks to the drive and passion of its initiators. IK4Cancer’s initial strategy targeted October 2011, a month dedicated to Breast Cancer. By mid-month, 1K4Cancer had conducted fundraising in several firms, at the Silverbird Galleria, Lagos as well as partnered with StandUp4Cancer during their breast cancer screening event. By the end of October, 1K4Cancer had raised over one million naira.

Towards the end of this Breast Cancer Month 2011, Wana received a call from Fidelity Bank; their CSR arm had raised One Million Naira adding to the already raised sum from several well meaning individuals and corporate organizations. This was truly an uplifting call and brought the total amount of contributions up to 2,390,000 Naira. The money raised helped four breast cancer patients access their treatment.

The campaign was launched on Sunday 16th of November, 2014 at Petit Paris Cafe, 27 Fola Osibo,off Adebayo Doherty(Road 14),Lekki Phase 1Colour code-A shade of pink and denim jeans